Founded in 1998 by graphic designer Leke Adesoye, Aerosoul had humble beginnings but always harboured grandiose ambitions. Central to Leke’s vision was to see his label become a premier British streetwear brand with world-wide appeal.Hence, some seven years later this goal has been achieved. Not only has Aerosoul gained a well-deserved reputation for its highly-quality merchandise. but also ground-breaking designs which reflects the rapidly evolving themes of British urban culture today.London-born Leke began his design venture in the early nineties when, greatly inspired by the burgeoning drum n’ bass and hip hop scene, he sought to capture that energy and innovation in his clothing.By skilfully fusing different elements of these disparate yet interwoven tribes, Aerosoul managed to reach out to several at once. His much-loved “Junglist Movement” T-shirts became the underground logo of a generation, but the brand was soon to establish a wider clientele. Whilst street culture remained Leke’s core inspiration, Aerosoul was soon being sported by indie rockers and sugary teen bands alike. The brands wide demographic was now firmly established and forever growing in diversity.One of the central plans of the Aerosoul philosophy has always been for the clothing to be marketed by the cultural icons of contemporary British street youth culture. Considering Aerosoul appeal, there was little problem in executing this desire.As the label’s notoriety expanded, so did the list of those underground a.list artists who featured as models. Aerosoul has always had a keen eye for up-and-coming talent. The fact that many who’ve modelled for the label have since blown up on the British urban music scene is demonstrative of Leke’s intuition.Included in these, too numerous to mention artists are: Estelle, Roots Manuva, Damage, Paradox, A.I , Karl hinds, Rodney P, TY, Omar and Normski.In 2004 sales in the brand reached their healthiest growth yet. , Meanwhile, innovation, quality and the desire to remain at the pulse of youth culture will continue to be Aerosoul’s over-riding motivation and drive.As the global streetwear market expands at an eye-popping rate, the future only holds endless and exciting possibilities for Aerosoul limited.
FUSION
Since its creation Aerosoul has prized its inspirations from the streets. As such the designs incorporate the vast melting pot that composes British urban culture. Our designs reflect that lifestyle. An ever-evolving movement; inclusive, free-spirited and never predictable.
DIVERSIFICATION
Whilst the Junglist Movement T-shirt was for a period an Aerosoul mainstay diversification was, of course, a necessity. And so AS xtreme Sports was born. This division successfully tapped into the skater/snow boarder market. Meanwhile Leke responded to the cries for a feminine twist to streetwear and founded Soulero Sista ”feminine wear 4 urban livin”. Both strands have proved a popular addition to the ever-evolving brand’s portfolio.
PROMINENT AFFILIATIONS
Aerosoul is also proud to have had a 6 year sponsorship association with Acupuncture footwear, a uk ground-breaking brand whose designs have featured in all our promotions. Alongside this successful affiliation we are also sponsored by Kirk Originals who provide the essential eye wear to compliment the Aerosoul vibe.
GLOBAL SUCCESS
In 1999 the Junglist Movement T-shirt achieved global cult status when it featured prominently in the wardrobe of the cult British dance movie, Human Traffic.
Along with the ever-growing on-line store, the brand has been available at ,
TK Max, Top Shop, Blackmarket, HMV, ASOS, Dr jays as well as a range of specialist outlets from America, Germany, Japan to Amsterdam.
Visit >> http://www.aerosoul.co.uk >> for more info…
