St Pauls Lifestyle, the brand’s distinctive photographic-based designs are a combination of the founder’s twin passions – Britain’s edgy cultural heritage and punk era, and full blown romance.
Inspirations for St Paul’s grainy black and white photographic designs, with a floral motif, are eclectic, ranging from punk icons The Clash, to Constance Spry, the original high society florist. The designs started with the St Paul Lifestyle love story. Designs feature photographs by artists including Zoe an exhibitor at the National Portrait Gallery and one half of the artists “The Girls” (who recently completed an installation at Selfridges). St Pauls Lifestyle also supports and celebrates emerging musical talent: all the models on St Pauls’ website, and who appear within the designs themselves, are musicians who have been scouted by the founder, Rose Paul.
Born in Kuala Lumpur to English parents, Rose Paul’s embarrassed father would introduce his daughter as ‘Fifi the au pair’ on account of her black and yellow and shaven Mohican hair style. Fashion runs in Paul’s blood, her grandmother Jessie Phillips was a fashion designer who supplied her own label to Harrods, and designed uniforms for the QEII.
St Pauls Lifestyle gives young musicians a showcase on OVERGROUND SOUND which is featured on the BLOG at www.stpaulslifestyle.com OVERGROUND SOUND is a place for airing new music (so pass the word around please to any band or artist you know looking for a platform — tell them to email info@stpaulslifestyle.com). It also hosts music reviews, and interviews. It is a huge success.- Recent interviews on OVERGROUND SOUND include “Pulled Apart by Horses”; the multiple award winning Canadian superstars Joel Plaskett with Peter Elkas and “Bury Tomorrow” on the eve of their major Japan/US Tour.
