Well quite a night was had by all at the Trent Fm Arena on Saturday when Britain’s Finest, Carl “The Cobra” Froch fought and successfully beat Andre Dirrell. Carl and the whole Team Froch Crew were completely kitted out by ONETrueSaxon®, along with many, many very passionate fans who had donned their Team Froch limited edition T’s. ONETrueSaxon have produced the Team Froch Official Merchandise and created their ‘Super Six Printed T’s’ to celebrate Mr Froch’s inclusion to the tournament, which are available now from ONETrueSaxon.com.
Carl was finally allowed to enter the ring around 2.40 Sunday morning to a reception fit for a conquering hero, which of course he is. Flanked by his brothers Lee and Wayne with the WBC Super Middle Weight belt held aloft, Carl swaggered to the ring adorned by his OTS designed gown featuring the brand new Team Froch logo heavily embroidered across the back, once in the ring and once the deafening cheers and “Welcome to the jungle,” by Guns n Roses had died down, he revealed those shorts!
The shorts had been 9 weeks in the making, from initial sketch on a “post it” whilst having a chat with him, to CAD layouts and then to final heavily detailed hand guided embroidery. Featuring on the right leg our very own British bulldog “Winston” and the ONETrueSaxon logo, and then underlined by the OTS tagline which has become synonymous with Froch “Undisputed . . . NEVER DEFEATED” The back of the shorts were equally as impressive. They featured the redesigned CF Union Crest and flanked by two striking cobras in silvers and grey.
Carl, his corner men and his team certainly looked the part and certainly didn’t disappoint once the action got underway, true Dirrell came to spoil the fight by holding, complaining and skipping backwards to avoid Carl letting go of the “tools of the trade”, his fists, you could see how nervous he was but this was because he knew he was no match for Carl’s power. Carl’s win was no surprise and now he marches on to meet Kessler in Copenhagen in the spring,.
However, before that he has the less dangerous but equally exciting task of becoming ‘The Face of OTS’. He will be featured in the new Spring Summer 10 Product Guide and the Advertising for the next year. We’re all admirers of Carl not only in the ring but how he deports himself in general. A truer Gent we’ve never met and as such he’s a great fit for the understated but powerful style which is part and parcel of our Brand’s DNA.
Things look very positive for ‘the Cobra’ and very positive for ONETrueSaxon®
“ We make a living out of what we get, we make a life out of what we give.” Winston Churchill.
( the man not the dog). Carl gives his all and is the very epitome of Onetruesaxon®
Nige Vallis – Creative Manager.
www.october.co.uk
Tshirt printing, screen printing, embroidery
