Drool Gear is an exclusive indie fashion label from London selling bespoke and small-run garments from screen printed fabrics.
We make anything from casual streetwear with a twist to haute PUNKcouture garments, simple cute tops with nasty prints to hotpants with a labia. It all depends on our mood when we start splashing about fabric inks or abusing the overlocker machine. One thing is certain, all clothing runs are very small (if not one-off) and you won’t find any of that corporate sweatshop rubbish in our studio, so no wholesale orders please.
Genius is in the detail, Drool Gear is in textures and tailoring. We take inspiration from the romantic decay of the facades of old buildings. Elegant yet barely legible graffiti scribbles overlap the rusty construction signs, fade, get painted over, crossed out; walls are a living breathing constantly mutating organism, and Drool Gear textiles document that organism in the urban landscapes.
We “digitally shoplift” the graffiti from the walls, bridges, trains of Milan, London, Berlin, Tokyo… Using the snapshots of the tags we recreate that unique texture onto fabric. Multiple screens are employed with overprinting, random placement of designs and variant colour ways.
We print and overprint jersey fabric with textural designs. We cut the fabrics into ribbons, mix up contrasting or matching colours and sew them back together. Textiles, as well as the meaning of words in the print, undergo a dada-ist treatment… And that’s when we cut patterns for the actual garment.
For special orders and the readily available garments inquire through droolgear@gmail.com.
We mostly work on commission basis so that the customer can get a truly unique piece designed and fitted specially for them. We try to use as much of recycled textiles as possible. We often build a garment around the customers’ old t-shirt with their favourite design. (Drool garments combine brand new t-shirts with recycled quality second-hand textiles.
Visit >> http://www.myspace.com/droolgear >> for more info.
